https://tryshelfmate.com/blogGuides for small Amazon brands.en-ushttps://tryshelfmate.com/blog/prime-exclusive-discounts-guidehttps://tryshelfmate.com/blog/prime-exclusive-discounts-guideSat, 19 Sep 2026 12:00:00 +0000DealsFor most small brands, a Prime Exclusive Discount is the simplest way into Prime Day or Prime Big Deal Days: you set a discount percentage, a minimum discounted price and a number of units, and Prime members see the deal price against a reference price. Pick the deepest discount that still leaves profit after the referral fee, FBA fee, landed cost and Amazon’s deal fees, raise ad budgets for the event, and make sure inventory is checked in before Amazon’s deadline.https://tryshelfmate.com/blog/amazon-hijackers-buy-boxhttps://tryshelfmate.com/blog/amazon-hijackers-buy-boxThu, 17 Sep 2026 12:00:00 +0000ListingsIf an unfamiliar seller shows up on your listing, check the offer count and who holds the Buy Box, then work out whether they’re a legitimate reseller of your genuine product or a hijacker selling fakes or something different. Do a test buy to get evidence, report counterfeit or trademark violations through Brand Registry’s Report a Violation tool, and prevent repeats with Brand Registry, distribution control and, if it fits your product, Amazon’s Transparency program.https://tryshelfmate.com/blog/amazon-negative-keywordshttps://tryshelfmate.com/blog/amazon-negative-keywordsThu, 17 Sep 2026 12:00:00 +0000AdvertisingNegative keywords stop your Sponsored Products ads from showing on searches you don’t want to pay for. Use negative exact to block one specific search and negative phrase to block every search containing a phrase. Negate obviously irrelevant terms right away, but for relevant-looking terms, wait until a term has roughly two to three times the clicks you normally need to get one order before deciding it doesn’t convert.https://tryshelfmate.com/blog/amazon-true-profit-per-unithttps://tryshelfmate.com/blog/amazon-true-profit-per-unitSat, 12 Sep 2026 12:00:00 +0000MoneyTrue Amazon profit per unit is your selling price minus every cost that unit carries: referral fee, FBA fulfillment fee, storage, inbound shipping and placement fees, landed product cost, ad spend per unit, returns and discounts. Your profit per unit before ad costs, divided by price, is your break-even ACoS, the most you can spend on ads for a sale without losing money on it.https://tryshelfmate.com/blog/amazon-request-a-reviewhttps://tryshelfmate.com/blog/amazon-request-a-reviewThu, 10 Sep 2026 12:00:00 +0000ReviewsThe safe ways to get more Amazon reviews are Amazon’s own Request a Review button (which you can automate through Amazon’s Solicitations API, 5–30 days after delivery, once per order), the Amazon Vine program for brand-registered products with few reviews, and neutral package inserts that ask for honest feedback without incentives. Anything that pays, rewards or filters reviewers, or asks only happy customers, breaks Amazon’s rules and can cost you your account.https://tryshelfmate.com/blog/acos-vs-tacoshttps://tryshelfmate.com/blog/acos-vs-tacosTue, 08 Sep 2026 12:00:00 +0000AdvertisingACoS is ad spend divided by ad-attributed sales, so it tells you whether each ad sale is profitable. TACoS is ad spend divided by total sales (ads plus organic), so it tells you how much your whole business leans on advertising. A good ACoS is anything below your break-even ACoS, which equals your profit margin before ad costs; a healthy TACoS is steady or falling while total sales grow.https://tryshelfmate.com/blog/send-to-amazon-shipment-guidehttps://tryshelfmate.com/blog/send-to-amazon-shipment-guideFri, 04 Sep 2026 12:00:00 +0000FBATo create an FBA shipment, open Send to Amazon in Seller Central, choose your SKUs and quantities, enter packing info (case-packed or individually packed boxes), pick a placement option, confirm box contents, choose a carrier, and print unit, box and carrier labels. The placement option matters most for cost: fewer destinations are simpler to ship but may add a per-unit placement fee, so compare the options Amazon shows before you confirm.https://tryshelfmate.com/blog/fix-suppressed-amazon-listinghttps://tryshelfmate.com/blog/fix-suppressed-amazon-listingWed, 02 Sep 2026 12:00:00 +0000ListingsA suppressed (or “search suppressed”) Amazon listing is live in your catalog but hidden from search and browse because it breaks a listing requirement, most often a non-compliant main image, a restricted word or claim, a missing required attribute or a price Amazon thinks is an error. Find the exact reason under Inventory > Manage All Inventory by filtering for suppressed listings, fix the named field, and the listing usually comes back once Amazon reprocesses it.https://tryshelfmate.com/blog/fba-reorder-pointhttps://tryshelfmate.com/blog/fba-reorder-pointSat, 29 Aug 2026 12:00:00 +0000InventoryYour FBA reorder point is the stock level at which you must place your next purchase order: average daily sales × total lead time in days + safety stock. Total lead time is everything from placing the order to units being available to buy on Amazon, including production, freight, prep and Amazon’s receiving time, which is why most small brands reorder far later than they should.https://tryshelfmate.com/blog/how-to-read-amazon-search-term-reporthttps://tryshelfmate.com/blog/how-to-read-amazon-search-term-reportThu, 27 Aug 2026 12:00:00 +0000AdvertisingThe Sponsored Products search term report shows the actual words shoppers typed before clicking your ad, next to the keyword or target that matched them, with spend, clicks, orders and sales for each. Sort it by spend, then sort terms into four buckets: winners to move into exact match, promising terms to keep, waste to add as negatives, and terms that don’t have enough data yet. Doing this weekly is the single most useful habit in Amazon PPC.https://tryshelfmate.com/blog/amazon-best-sellers-rank-explainedhttps://tryshelfmate.com/blog/amazon-best-sellers-rank-explainedTue, 25 Aug 2026 12:00:00 +0000BasicsAmazon Best Sellers Rank (BSR) is a number that shows how an item’s sales compare to every other item in the same category, weighted toward recent sales and refreshed roughly every hour. A lower number means more sales relative to the category. It moves only when your sales velocity changes compared with everyone else’s, so the levers that matter are the ones that drive units: ads, price, deals and outside traffic.https://tryshelfmate.com/blog/amazon-fba-reimbursementshttps://tryshelfmate.com/blog/amazon-fba-reimbursementsFri, 21 Aug 2026 12:00:00 +0000MoneyAmazon owes FBA sellers money when it loses or damages inventory, when a refunded customer never sends the item back, when an inbound shipment is received short, and when it overcharges fees. Many warehouse losses are now reimbursed automatically, but returns, inbound shortages and fee errors often need a manual case, and most claim windows are short (about 60 days for warehouse losses as of September 2026), so check the Reimbursements report every week.https://tryshelfmate.com/blog/amazon-weekly-checklisthttps://tryshelfmate.com/blog/amazon-weekly-checklistTue, 18 Aug 2026 12:00:00 +0000BasicsOnce a week, spend about 20 minutes checking seven things in this order: who holds the Buy Box on each listing, Account Health, days of inventory left and inbound shipments, the Sponsored Products search term report, new reviews and return reasons, open reimbursement cases, and competitor prices. Most expensive Amazon problems start small and show up in one of these places days or weeks before they show up in your bank balance.