went from #935 to #478 in Body Scrubs in four daysKnow what shoppers search
Search volume from Brand Analytics, week over week, with your share of every term that matters.
Search terms guide →Stop babysitting
your
You started a brand, not a second job in Seller Central. Shelfmate tells you exactly what your Amazon store needs today, then does it for you. It asks before it spends a dollar.
For Amazon US brands run by one to five people. Connects in two clicks, read-only until you say otherwise.
Ask Shelfmate /Rank drop, Oct 13Synced 6:02 AM
Rank slipped overnight on the Cedar & Smoke 8oz. Find out why and fix what you can. Ask me before spending more.
ShelfmateWorked for 14s
Checked the Buy Box: still yours at $24.00
Compared 4 competitors: Hearthside cut price 15%
Read yesterday’s 212 search terms
Your core ad ran out of budget at 1:40 PM, so you vanished from “soy candle” for the evening rush, right when Hearthside dropped their price.
I’ve paused 11 search terms that spent $86 last week without an order. That frees about $12 a day.
Executed Ad tune-up
Raise Core Exact budget to $30
Up to $10 more a day
Ask a question or make a change…
Today· Tue, Oct 13
Cedar & Smoke 8oz slipped to #1,284 in Candles
Orders
23
+4 vs Mon
Sales
$552
+18%
Ad spend
$20.00
capped 1:40 PM
Category rank · 14 dayslower is better
NEGwax melts bulk$18.40 · 0 orders
NEGcandle making kit$14.10 · 0 orders
NEGunscented tealights$9.85 · 0 orders
BIDsoy candle large$1.40 → $0.95
+8more paused$43.65
Built on Amazon’s official APIs
Selling Partner API
Amazon Ads API
Brand Analytics
FBA Inbound
Login with Amazon
You started a brand. Somehow you became a full-time Seller Central clerk.
Check the Buy Box
Pause keywords that don’t sell
Reorder before you stock out
Book the inbound shipment
Print five kinds of labels
File lost-inventory claims
Reconcile FBA fees
Watch for hijackers
Request reviews
Fix a suppressed image
Chase A+ approval
Plan Prime Day pricing
Work out real profit
Copilot + Autopilot
It tells you what to do. Then it does it.
Start with Shelfmate as your copilot, telling you what matters each morning. Hand it the jobs you trust and it runs them on autopilot, inside limits you set.
CopilotTells you what to do
Every morning, a short list of what needs you, with the reason and the fix. One tap and it’s done.
Today · 3 things need you6:02 AM
11 search terms are wasting $86 a weekNo orders after 20+ clicks each
Reorder Cedar & Smoke by Oct 5Runs out Nov 4 at 23 a day
Hearthside cut price 15%Hold your price, raise your top-of-search bid
AutopilotDoes it for you
Turn on the jobs you trust and they run on their own, overnight, every day. You get a note, not a to-do.
Done overnight9 jobs · 0 need you
✓
Paused 4 search terms with no salesSaved about $31 this week
✓
Sent 38 review requestsAmazon’s own request, 5 days after delivery
✓
Filed 2 reimbursement claims$86.40 for units damaged at IAH3
✓
Checked Buy Box, price and listing healthAll clear on 6 products
What it does
One co-pilot for the whole store
Every department of your Amazon store, handled the same way: it spots the work, tells you the plan, and does it once you say yes, or on its own once you trust it.
Context
It already knows your store
Every report Seller Central buries, read every morning and kept in one picture of your business. No spreadsheets, no exports.
See where you stand
Your share of search against the four brands you actually compete with, and who moved this week.
Ads & PPC →Every box, to every warehouse
Shelfmate books the inbound, prints the box and UPS labels, and tracks each carton until Amazon checks it in.
FBA shipments →Remembers your business
Costs, lead times, competitors and goals, so every recommendation is about your store, not a generic playbook.
Inventory & reorders →Products6 SKUs · 2 bundles
- Landed cost$4.10
- Maker lead time21 days
Competitors4 tracked daily
- Hearthside−15%
- Wick & CoOOS
GoalsSet with you
- Top 500 byNov 15
- Max ACoS35%
Customer #1
Lower ad costs. More sales. Rank on the way up.
Becky Booty Scrub is our own brand and customer #1. Its relaunch this fall runs entirely on Shelfmate, and here’s what changed.
#935 → #478
Becky’s rank in Body Scrubs over the first four days of the relaunch, and holding there. Lower ad costs, a cleaner listing and steady daily sales did it.
Becky Booty Scrub · Sep 23–27, 202662%cost per click
$2.45 a click on Becky’s old January 2025 campaigns. $0.93 now, after Shelfmate rebuilt them around exact searches and blocked the junk.
47%daily ad spend
$20.86 a day before, $11.00 a day now, while getting a similar number of orders from each dollar.
$0 → $122a week
From a dormant listing to 6 jars sold in the week of Sep 21–27, most of them from organic search.
Becky’s numbers are real: Amazon Ads reports for Jan 2025 vs Sep 21–27, 2026, and Seller Central sales. Marlow & Pine elsewhere on this page is an example store.Read the full story →
Results
It learns what works for your store
Shelfmate checks what each change did and keeps what worked, so next week’s moves are better than this week’s.
Know your real profit
After Amazon’s fees, ads, returns and landed cost, every day.
Keep the account healthy
Late shipments, policy flags and listing issues, caught before Amazon acts on them.
Another seller joined your listingCedar & Smoke 8oz · $21.99
18 days of stock leftOrder by Oct 5 to avoid a gap
$180 reimbursement approved9 units lost at ABE8
Hear about it first
Hijackers, stockouts and money Amazon owes you, flagged the morning they happen.
Control
You approve anything that spends money
Pick what runs on its own and what waits for you. Change it any time.
- Read-only until you say soShelfmate starts by watching. You turn on each job when you trust it.
- Every action, written downWhat changed, why, and what it did afterward, in plain English.
- One click to undoBids, budgets and negatives go back exactly as they were.
AutopilotMarlow & Pine
Guides
Free guides for Amazon sellers
The weekly routine, the ad math and the money Amazon owes you, in plain English. All guides →
Basics
The 20-minute weekly Amazon seller checklistOnce a week, spend about 20 minutes checking seven things in this order: who holds the Buy Box on each listing, Account Health, days of inventory…
7 min read
Advertising
ACoS vs. TACoS: which number tells you if Amazon ads are workingACoS is ad spend divided by ad-attributed sales, so it tells you whether each ad sale is profitable. TACoS is ad spend divided by total sales (ads…
6 min read
Money
Amazon FBA reimbursements: what Amazon owes you and how to claim itAmazon owes FBA sellers money when it loses or damages inventory, when a refunded customer never sends the item back, when an inbound shipment is…
8 min read
FAQ
Questions sellers ask
What is Shelfmate?
Shelfmate is an Amazon co-pilot for small brands. It connects to your Seller Central and Amazon Ads accounts, does the daily work of running the store, such as ad cleanup, reorders, FBA shipments, reimbursements, listing checks and deal planning, and asks you before anything spends money.
Who is Shelfmate for?
Brands selling on Amazon in the US, usually run by one to five people and doing roughly $20,000 to $1 million a month on Amazon. If you are the one logging into Seller Central every day, it’s for you.
What does Shelfmate connect to?
Only Amazon: your Seller Central account and your Amazon Ads account, through Amazon’s official APIs. You sign in with Amazon and approve access there. Shelfmate never sees your password.
Will it change things without asking?
Not unless you let it. Everything starts read-only. You choose job by job what runs on its own, and anything that raises spend waits for your approval.
How is this different from an Amazon ads tool?
Ads are one department. Shelfmate also handles inventory and reorders, FBA shipments and labels, reimbursements, listing health, reviews and deals, and it connects them, so a stockout pauses ads and a deal schedules budgets.
Is my data safe?
Shelfmate only asks Amazon for what it needs to run your store, encrypts data in transit and at rest, and does not request Amazon customers’ personal information. We never sell your data. The details are in our privacy policy.
More in the full FAQ.
Get your evenings back from Seller Central
We’re onboarding a small group of Amazon brands by hand. Tell us about yours.