01
Ads burn cash while Amazon learns
Broad targeting on day one pays for a lot of clicks from people who were never going to buy.
Launching a new product
Launch a new product without burning the budget
No reviews, no rank, no data, and ads that spend fast while Amazon figures out what you sell. Shelfmate runs the daily work of a launch so you can stay focused on the product.
Why it’s hard
What usually goes wrong
02
Every day matters and nobody’s watching
Launch data changes daily. Checking once a week means a week of wasted spend.
03
Selling out in week three
A good launch can empty your first batch before the reorder lands.
The plan
What Shelfmate does, and when
Before stock lands
Listing checked for issues, core keywords picked, exact-match campaigns built and ready.
Weeks 1–2
Ads on your core exact terms only. Search terms reviewed every morning.
Weeks 3–6
Winners harvested, waste cut, review requests going out, reorder date set.
Month 2 and on
Budget moves to what converts. Deals considered once the margin supports them.
Built for this
The parts that do the work
FAQ
Common questions
How much should I spend on ads when launching on Amazon?
Enough to get meaningful data on your core keywords, usually a fixed daily budget on exact match you can afford to lose while you learn. Start narrow, then widen what converts.
Should I run auto or manual campaigns for a launch?
Both, with different jobs. Exact-match manual campaigns on your core keywords do the selling, and a small auto campaign finds new search terms to test.
When should I reorder after a launch?
Earlier than feels comfortable. Reorder when your stock covers your total lead time plus a safety buffer at your current sales rate.
Guides
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