Guides for small Amazon brands
Practical, plain-English guides to ads, inventory, FBA, reimbursements and deals. Written by people who run an Amazon brand themselves.
How small brands should run Prime Day deals: Prime Exclusive Discounts vs. Lightning Deals vs. coupons, profitable discounts, ad budgets and inventory.
How to spot an Amazon hijacker on your listing, tell them from a real reseller, do a test buy, report it through Brand Registry and stop it happening again.
How Amazon negative keywords work: negative exact vs. negative phrase, how many clicks to wait before negating, auto campaign harvesting and common mistakes.
Calculate true Amazon profit per unit: price minus referral and FBA fees, storage, inbound, landed cost, ads, returns and discounts, plus break-even ACoS.
How to get Amazon reviews within the rules: the Request a Review button (and automating it), Amazon Vine, compliant inserts, and what gets sellers banned.
ACoS vs. TACoS explained: the formulas, a worked example, and how to find a good ACoS for your product from its margin, plus how targets change after launch.
Create an FBA shipment in Send to Amazon step by step: packing info, placement options and fees, box contents, labels, carriers and tracking to check-in.
A suppressed Amazon listing is hidden from search until you fix one specific problem, usually the main image, a restricted claim or a missing attribute.
How to calculate your Amazon FBA reorder point: daily sales × total lead time + safety stock, with every lead-time step, a worked example and seasonality tips.
How to download the Amazon Sponsored Products search term report, which columns matter, and how to spot wasted spend and winning search terms to act on.
Amazon Best Sellers Rank (BSR) shows how your recent sales compare to other items in the same category. Here’s why it jumps around and what really moves it.
What Amazon FBA reimbursements cover, which ones Amazon pays automatically, how to read the Reimbursements report, and how to file a claim before it expires.