Run deals that still make money
A 30% discount can move you up the rankings, or quietly lose money on every unit. Shelfmate models each deal against your real fees and ad costs, lines up budgets for the event and puts everything back when it ends.
- Profit per unit, before you commitEvery discount level against your fees, landed cost and ad spend.
- Budgets on a scheduleAd budgets go up for the event and back down the moment it ends.
- Watches competitor pricesKnow when a competitor cuts price or runs out, and what that means for you.
Set it up once. It runs every day.
Prime Day, Prime Big Deal Days, Black Friday or your own sale.
Fees, landed cost, deal fees and expected ad costs included.
Shelfmate gives you the exact settings to enter.
Raised for the event, reset right after, logged either way.
You stay in charge
Shelfmate starts read-only. You decide what runs on its own and what waits for you.
- You submit the dealDeals are created in Seller Central by you, with the numbers ready.
- Scheduled, then resetBudget changes have an end time, so nothing stays doubled by accident.
- A post-event reportWhat the deal did for sales, rank and profit, the week after.
Deals & pricing: common questions
Is a Prime Day deal worth it for a small brand?
Often, if the discount still leaves profit per unit and you have the stock. The sales velocity during the event can lift your rank for weeks after. Shelfmate shows the profit before you commit.
What does a Prime Exclusive Discount cost?
Amazon’s fees for event discounts change from event to event. For Prime Big Deal Days in October 2026 we paid a $100 upfront fee plus 1.5% of discounted sales. Check the current terms when you submit.
Will it change my price automatically?
No. Price changes and deal submissions stay with you. Shelfmate schedules ad budgets around the event.
Learn the ropes
For most small brands, a Prime Exclusive Discount is the simplest way into Prime Day or Prime Big Deal Days: you set a discount percentage, a minimum…
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Amazon Best Sellers Rank (BSR) is a number that shows how an item’s sales compare to every other item in the same category, weighted toward recent…
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