01
Inventory that arrives too late
Amazon’s warehouses slow down before big events, so late shipments miss the rush.
Prime Day & Q4
Get ready for Prime Day and Q4 without the scramble
The biggest weeks of the year are also the easiest to get wrong: stock that lands late, a discount that loses money, budgets that run dry by lunch. Shelfmate plans all three with you.
Why it’s hard
What usually goes wrong
02
Discounts that lose money
The deal looks good on the page but costs more than it earns after fees.
03
Budgets that run out by noon
Traffic spikes, budgets cap out, and you disappear for the best hours.
The plan
What Shelfmate does, and when
6–8 weeks out
Stock checked against event demand. Shipment booked with room for slow receiving.
4 weeks out
Deal modeled for profit and submitted in Seller Central.
Event days
Budgets raised on a schedule, competitors watched, stock tracked.
After
Budgets reset automatically. A report on sales, rank and profit.
Built for this
The parts that do the work
FAQ
Common questions
When should I send inventory for Prime Day?
Earlier than usual. Aim to have it received well before the event, because Amazon’s receiving slows down beforehand. Shelfmate works back from the event date using current check-in times.
Do I need a deal to benefit from Prime Day?
No. The extra traffic lifts listings without a deal too, as long as you are in stock and visible in ads.
Should I raise ad budgets during Prime Day?
Usually, for the event days only, so you don’t run out during peak hours. Shelfmate schedules the increase and resets it when the event ends.
Guides
Read next
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