01
Amazon is everyone’s side project
Someone logs in when there’s a fire. Nobody checks search terms, stock or the Buy Box every day.
For DTC brands
Run Amazon like a channel, not a second job
You built the brand on your own site. Amazon keeps growing as a share of sales, but nobody on the team really owns Seller Central. Shelfmate tells you what the channel needs each day and does the work for you.
Why it’s hard
What usually goes wrong
02
Ad spend nobody owns
Campaigns set up once keep spending on searches that stopped converting months ago.
03
Stock split across channels
Inventory for your site and inventory for FBA pull on the same purchase orders, and Amazon runs out first.
The plan
What Shelfmate does, and when
Week 1
Connect read-only. Shelfmate shows what’s working, what’s wasting money and what’s at risk.
Week 2
Turn on ad cleanup and daily listing checks. Approve changes from one list.
Month 1
Reorder planning for your FBA stock, with dates your ops team can plan around.
Every week
A plain-English report on Amazon sales, rank, profit and what Shelfmate did.
Built for this
The parts that do the work
FAQ
Common questions
Does Shelfmate connect to Shopify?
No. Shelfmate connects only to Amazon. You tell it how much stock you are holding for Amazon and your supplier lead times, and it plans your FBA inventory around that.
Can my whole team use it?
Yes. Invite teammates to your store. Everyone sees the same plan, approvals and activity log.
Will it change our brand content on Amazon?
Only with approved assets. It can swap in images and copy you have already approved, for example to fix a suppression, and it never writes new claims.
Guides
Read next
Basics
The 20-minute weekly Amazon seller checklistOnce a week, spend about 20 minutes checking seven things in this order: who holds the Buy Box on each listing, Account Health, days of inventory…
7 min read
Advertising
ACoS vs. TACoS: which number tells you if Amazon ads are workingACoS is ad spend divided by ad-attributed sales, so it tells you whether each ad sale is profitable. TACoS is ad spend divided by total sales (ads…
6 min read
Inventory
FBA reorder point: when to reorder so you never stock outYour FBA reorder point is the stock level at which you must place your next purchase order: average daily sales × total lead time in days + safety…
8 min read
Get your evenings back from Seller Central
We’re onboarding a small group of Amazon brands by hand. Tell us about yours.