Ads & PPC

Stop paying for clicks that never sell

Shelfmate reads every search term, every day. It pauses the ones burning money, trims bids that are too high and moves budget to what actually sells. Anything that raises spend waits for your OK.

Start free trial How it works

What it does

Finds the wasteEvery search term that spent money without an order, with what it cost and whether it has had enough clicks to judge.
Protects what sellsSearch terms that convert get moved from auto campaigns into exact match, so your best keywords keep their spot.
Follows your rulesYou set the most you will pay for an order. Shelfmate stays under it and asks before it goes over.

Find the ad spend that isn’t selling candles and fix it. Stage everything, don’t publish.

Shelfmatejust now

Found 14 search terms that spent $86 last week without an order. I staged 11 negatives and 3 bid cuts. Nothing is live yet.

Ad changes4 of 14 shown

NEGwax melts bulk$18.40 · 0 orders

NEGcandle making kit$14.10 · 0 orders

BIDsoy candle large$1.40 → $0.95

HARVcedar candle 8oz → exact4 orders · 21% ACoS

Example store, illustrative numbers.

How it works

Set it up once. It runs every day.

Step 1

Connect Amazon Ads

Step 2

A search term review every morning

Yesterday’s terms are checked against your margin and conversion rate.

Step 3

One list to approve

Negatives, bid cuts and harvests arrive as a single list with the reason for each.

Step 4

A Monday check-up

Every week it looks at what last week’s changes actually did, and undoes what didn’t help.

Control

You stay in charge

Shelfmate starts read-only. You decide what runs on its own and what waits for you.

Spend limits you setA cap per search term and per order. It never quietly spends past them.
Raises always ask firstHigher bids and budgets wait for a yes, with the math shown.
One-click undoEvery bid, budget and negative goes back exactly as it was.

Also in Shelfmate

Inventory & reorders FBA shipments Reimbursements Listing health Deals & pricing

FAQ

Ads & PPC: common questions

Does Shelfmate replace Amazon’s own bidding?

No. It works on top of your Sponsored Products campaigns using Amazon’s own levers: bids, budgets, negative keywords and placement adjustments. You can keep Amazon’s dynamic bidding on.

How does it decide a keyword is wasting money?

It compares a search term’s clicks and spend with your conversion rate and margin. A term that has had enough clicks that it should have sold by now, and hasn’t, gets flagged. Terms with too little data are left alone.

What is a good ACoS for my product?

It depends on your margin. Your break-even ACoS equals your profit margin before ad costs, so a product with a 30% margin breaks even at a 30% ACoS. Shelfmate uses your real costs to set the line.

Which ad types does it manage?

Sponsored Products, where most small-brand ad spend goes.

Guides