We collect what we need to run your Amazon store for you and to answer your waitlist request. We don’t sell your data, we don’t run ad trackers on this site, and we don’t request Amazon customers’ personal information. You can ask us to delete your data at any time.
This policy explains what Shelfmate (“Shelfmate,” “we,” “us”) collects when you visit tryshelfmate.com, join the waitlist or use the Shelfmate app at app.tryshelfmate.com, and what we do with it.
What we collect
When you join the waitlist
Your email address, and optionally your brand or store name and the area that takes most of your time. We also record the country your request came from (as reported by our hosting provider) and the date. That’s it.
When you sign in
You sign in with Login with Amazon. Amazon shares your name, email address and an Amazon account identifier with us. We use them to recognize you and match you to your store. We never see or store your Amazon password.
Amazon seller data you authorize
When you connect your Seller Central and Amazon Ads accounts, you authorize Shelfmate through Amazon to access data about your store. Depending on the features you use, this includes:
- Listings, catalog details, prices, offers and listing issues
- Order and sales totals, units and fees (without buyers’ personal information)
- FBA inventory, inbound shipments, removals and reimbursements
- Advertising campaigns, keywords, bids, budgets and performance reports
- Business reports, search term and Brand Analytics reports, settlements and payouts
We do not request Amazon customers’ personally identifiable information, such as buyer names, addresses, phone numbers or email addresses. If Amazon’s data ever includes such information, we do not store it.
Things you give us in the app
Information you enter, such as product costs, supplier lead times, goals and settings, and files you upload, such as photos and shipping labels. Shipping labels can contain your ship-from address; they are stored privately and only shown to members of your store.
Technical data
Like most websites, our servers receive standard request information such as IP address, browser type and the page requested. Our hosting provider uses this for security and to keep the service running. The app sets one essential cookie to keep you signed in for up to 30 days. This website does not use analytics or advertising cookies.
How we use it
- To run the service: sync your store, run the automations you turn on, show your dashboard and send alerts.
- To make changes in your Amazon accounts that you have approved or set to run automatically, such as adding a negative keyword or scheduling an ad budget.
- To reply to your waitlist request and onboard you.
- To keep the service secure, fix problems and improve it.
- To meet legal obligations.
We do not sell your personal information or your store’s data, we do not share it for cross-context behavioral advertising, and we do not use one customer’s store data to make recommendations to another customer.
AI features
If an AI feature such as “Ask Shelfmate” is turned on for your store, the question you ask and the store data needed to answer it are sent to our AI model provider to generate the answer. The provider processes it on our behalf and may not use it to train its models. You can ask us to switch AI features off for your store.
Who we share it with
We use a small number of service providers to run Shelfmate, under contracts that limit them to processing data for us:
| Provider | What they do |
|---|---|
| Cloudflare | Hosting, databases, file storage, scheduled jobs, security and email delivery |
| Amazon | Login with Amazon, and the Selling Partner and Advertising APIs that connect your store |
| Anthropic | AI answers, only when AI features are turned on |
| Google Fonts | Serves the fonts on this website, which means Google receives your IP address when a page loads |
We may also disclose information if required by law, to protect the rights and safety of our users or others, or as part of a merger or acquisition, in which case this policy will continue to apply.
How we protect it
Data is encrypted in transit and at rest. Access to your store is limited to members you invite and the minimum number of our staff who need it to run and support the service. Amazon credentials are stored as encrypted secrets and never shown in the app. We handle Amazon data in line with Amazon’s Data Protection Policy and Acceptable Use Policy for developers, and we will notify you and Amazon of any security incident affecting your Amazon data as those policies require.
How long we keep it
- Waitlist details: until you ask us to delete them or you become a customer.
- Store data: while your store is connected. If you disconnect or close your account, we delete your Amazon data within 30 days, except where the law requires us to keep something longer.
- Server logs: for a short period for security and troubleshooting.
Your choices and rights
You can disconnect Shelfmate from your Amazon accounts at any time, from Shelfmate or from your Amazon account settings. You can also ask us to access, correct, export or delete your personal information by emailing hello@tryshelfmate.com. We’ll respond within 30 days and won’t treat you differently for making a request.
If you live in California or another US state with a consumer privacy law, you have these rights under that law. We do not sell or share personal information as those laws define it. If you are outside the US, note that Shelfmate is operated from the United States and your information is processed there.
Children
Shelfmate is a business tool for sellers and is not directed at children under 16. We don’t knowingly collect their information.
Changes
If we make material changes, we’ll update the date at the top and tell active customers by email or in the app before the changes take effect.
Contact
Questions about privacy: hello@tryshelfmate.com.