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Legal

Terms of Service

Effective September 27, 2026Last updated September 27, 2026
The short version

Shelfmate helps you run your Amazon store. You stay responsible for your store and for following Amazon’s rules. Shelfmate only acts in your Amazon accounts with the access you grant and the settings you choose. We work hard to get things right, but we can’t promise results on Amazon.

These terms are an agreement between you and Shelfmate (“Shelfmate,” “we,” “us”) and apply when you use tryshelfmate.com, the Shelfmate app and related services (the “Service”). By using the Service, you agree to them. If you use the Service for a company, you agree on its behalf and confirm you are authorized to do so.

1. The Service

Shelfmate connects to your Amazon Seller Central and Amazon Ads accounts and helps you run your store: it reports on your business, recommends actions and, where you allow it, carries out actions such as changing bids, adding negative keywords, scheduling ad budgets, creating shipment plans, requesting reviews or opening reimbursement cases.

The Service is currently in early access. Features may change, be limited or be removed, and the Service may be unavailable at times. We will tell you about material changes that affect you.

2. Your account

  • You must be at least 18 and use the Service for your business.
  • You sign in with Login with Amazon. Keep access to your Amazon account secure; you are responsible for activity under your Shelfmate account.
  • You may invite team members. You are responsible for who you invite and what they do.

3. Amazon access and your responsibilities

You authorize Shelfmate, through Amazon’s own authorization process, to access your Amazon accounts using the permissions you grant. You can revoke that access at any time from Shelfmate or from Amazon.

You remain the seller of record and are responsible for your store, your listings, your pricing, your products and your compliance with Amazon’s policies and applicable laws. Shelfmate is not affiliated with, endorsed by or sponsored by Amazon.

4. Recommendations, approvals and automation

  • Shelfmate starts read-only. Actions in your Amazon accounts happen only when you approve them or when you turn on an automation for that kind of action.
  • Actions that increase spending wait for your approval unless you have expressly set them to run automatically within limits you choose.
  • You can review, change or undo automations at any time. Shelfmate keeps a log of the actions it takes.
  • Recommendations are based on the data available from Amazon and the information you give us. Amazon’s data can be delayed or incomplete, and marketplace conditions change. We do not guarantee any particular sales, rank, advertising performance, reimbursement or other outcome.

5. Acceptable use

Don’t use the Service to break the law or Amazon’s policies, including manipulating reviews or rankings, to access accounts you aren’t authorized to access, to interfere with or reverse engineer the Service, or to resell it without our written permission.

6. Your data

You own your store data. You give us permission to access, store and process it only to provide, secure and improve the Service for you, as described in our Privacy Policy. We may use aggregated, de-identified information that can’t identify you or your store to understand how the Service is used.

7. Fees

Early access is offered at the price we agree with you when you are onboarded. If fees apply, we will tell you before you are charged, and you can cancel before any paid period begins. Amazon’s own fees, including advertising spend and deal fees, are between you and Amazon and are not charged by Shelfmate.

8. Our property

Shelfmate and its software, design and content are owned by us and our licensors. We give you a limited, non-exclusive, non-transferable right to use the Service for your business during your subscription. If you send us feedback, we may use it without obligation to you.

9. Third-party services

The Service depends on third-party services, especially Amazon’s APIs. We aren’t responsible for their availability, changes or actions, including changes Amazon makes to its policies, fees or APIs.

10. Disclaimers

The Service is provided “as is” and “as available.” To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement.

11. Limitation of liability

To the fullest extent permitted by law, Shelfmate will not be liable for any indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, sales or data. Our total liability for any claim related to the Service is limited to the greater of the amount you paid us in the 12 months before the claim and $100.

12. Indemnity

You will defend and indemnify Shelfmate against claims arising from your products, your listings, your use of the Service in violation of these terms, or your violation of law or Amazon’s policies.

13. Ending the Service

You can stop using the Service and disconnect your Amazon accounts at any time. We may suspend or end your access if you break these terms or if we need to in order to comply with law or Amazon’s requirements. When your account ends, we delete your Amazon data as described in our Privacy Policy.

14. Changes to these terms

We may update these terms. If a change is material, we’ll tell active customers before it takes effect. Continuing to use the Service after that means you accept the updated terms.

15. Governing law

These terms are governed by the laws of the State of Florida, without regard to its conflict-of-law rules, and disputes will be resolved in the state or federal courts located in Florida.

16. Contact

Questions about these terms: hello@tryshelfmate.com.