Becky’s listing had been dormant. In September 2026 we fixed the listing, restarted ads on a small set of exact-match searches, sent 336 units into FBA and let Shelfmate run the daily routines. Over four days its Body Scrubs rank went from #935 to #478, and it was still at #478 on the morning of September 28. It’s early, and we’ll update this page after Prime Big Deal Days.
Where Becky started
Becky Booty Scrub has been on Amazon since 2018 and built up more than 800 ratings. Then it went quiet. Old ad campaigns from a previous push were switched off, stock ran down, and in 2026 the listing was blocked by a brand-gating issue until we completed Brand Registry in August.
In other words, a very normal small-brand situation: good product, real history, no momentum, and nobody with time to log into Seller Central every day.
Step 1: clean up the listing
Before spending a dollar on ads, Shelfmate checked the listing every morning for problems. Two things came out of that:
- A+ content was approved on September 21, and Shelfmate kept watching it, because older versions with outdated claims had a habit of reappearing.
- A secondary image was replaced with a cleaner, compliant version before its wording could cause a suppression. Amazon accepted the new image the same day.
Step 2: get stock into Amazon
We sent the first batch as five small shipments to warehouses in California, New Jersey, Illinois and Kansas. Shelfmate tracked every box to check-in, and Amazon has received 336 units so far. A second batch is on its way so the relaunch doesn’t stall on a stockout.
Step 3: restart ads, narrowly
Instead of reviving the old campaigns, we started small:
- A Core Exact campaign on 25 core searches like “booty scrub” and “butt scrub”, plus three brand terms.
- A small Auto campaign to find new searches worth testing.
- Two more campaigns built but held back until the core ones prove themselves.
The difference from Becky’s last ad push, in January 2025, shows up quickly. Those campaigns paid $2.45 a click and spent $20.86 a day. In the relaunch week of September 21–27 it was $0.93 a click and $11.00 a day: 62% less per click and 47% less per day, for a similar cost per ad order.
Every morning Shelfmate reviewed the search terms. In the first week it paused Amazon’s loose-match auto targeting after it spent on unrelated searches like “lip scrub”, and added those searches as negatives. When it recommended bidding harder for top-of-search placement on the core terms, it asked first. Nothing that raises spend happens without a yes.
What happened to rank
On September 23 we also moved the price to $19.95. Here is Becky’s Body Scrubs rank for the days that followed (lower is better):
Sales over the same stretch were modest: 6 jars and $122.10 from September 21 to 27, with most orders coming from organic search rather than ads. Rank on Amazon follows recent sales, so a couple of orders a day is enough to move a small brand hundreds of places. It also means rank can slip back just as quickly. What matters now is keeping steady sales: in stock, visible in ads and priced right.
What runs on its own now
None of this depends on someone remembering to log in. These run on Shelfmate’s servers:
- Every 30 minutes: sales, stock, price and rank synced from Amazon, and shipments tracked.
- Every morning at 6 AM Eastern: listing health, Buy Box and competitor checks, reorder timing, review requests and the A+ watch.
- Every Monday: an ad tune-up based on the full week’s search terms.
- Every Tuesday: reimbursements, payouts and search share reports.
What’s next: Prime Big Deal Days
We submitted a 30% Prime Exclusive Discount for October 6–7. Shelfmate modeled it against fees first, and it has ad budgets scheduled to double for the two event days and go back to normal at 3 AM Eastern on October 8. We’ll add the results here afterward, good or bad.
We built Shelfmate because we needed it for Becky. Every feature on this site runs on our own brand first, with our own money on the line.